Free Chrome Extension — Coming Soon

Shop with your
values, not
against them

BasketFrog gently reminds you when you're about to shop at a store that conflicts with your beliefs — and helps you find ethical alternatives in seconds.

🐸 Get Early Access See How It Works
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✊
🏳️‍🌈
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2,400+ people on the waitlist
Join conscious shoppers everywhere
BasketFrog ● Active
⚠️ Heads up!
You've flagged this store for 🌱 Environment 👷 Labor
🔍 Find ethical alternatives
Continue anyway
💚 Make every purchase count
✨ Simple & Respectful
How BasketFrog Works

Three steps to align your shopping with your values. No judgment, no blocking — just gentle guidance.

1
🎯
Choose Your Values
Pick the issues you care about — climate, labor rights, LGBT+ equality, privacy, animal welfare — or subscribe to a community-curated list.
2
💛
Get Gentle Reminders
When you visit a flagged store, BasketFrog shows a friendly, non-blocking nudge. You're always in control — continue shopping or explore alternatives.
3
🛍️
Find Better Options
Instantly discover ethical stores that carry the same products, complete with certifications, price comparisons, and community ratings.
📋 Curated Lists
Shop by What Matters to You

Subscribe to value groups maintained by researchers and activists. One click adds dozens of stores to your watchlist.

🏳️‍🌈
LGBT+ Rights
47 stores flagged
🌍
Climate Action
83 stores flagged
✊
Fair Labor
61 stores flagged
👁️
Data Privacy
29 stores flagged
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Animal Welfare
55 stores flagged
➕
Create Your Own
Share with followers
🤝 Community-Powered
Your Voice,
Amplified

Anyone can create and share curated lists with their communities. One creator's list can help thousands shop their values.

📝
Create custom lists for any cause
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Share with a single link
👥
See how many people subscribe
📊
Track the collective impact
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EcoWarrior_Maya
@ecowarrior · Sustainability Activist
📋 Maya's "Greenwashing Alert" List
🏭 PetroPlastic Corp greenwashing
👗 FastFash Global waste
🧴 CleanLabel Co false claims
🍔 GreenWash Burgers deforestation
👥 12,847 people subscribed to this list
🚀 Coming Soon
Be the First to
Shop Better

Join the waitlist and we'll let you know the moment BasketFrog launches. Free forever for early supporters.

❓ Questions
Frequently Asked
Does BasketFrog block websites?
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No! BasketFrog never blocks anything. It shows a gentle, non-intrusive reminder when you visit a site you've flagged. You can always dismiss it and continue shopping — we respect your autonomy completely.
How does BasketFrog make money?
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When you find an ethical alternative through BasketFrog, some of those links include an affiliate partnership. The store pays us a small commission — it never affects your price. This is how we keep BasketFrog free. We're fully transparent about which links are affiliated.
Who decides which stores are flagged?
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You do! You can add individual stores yourself, subscribe to community-curated Value Groups, or follow lists created by activists and influencers you trust. BasketFrog is a tool — you set the rules.
Can I create and share my own list?
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Absolutely! Anyone can create a custom list and share it with a link. This is perfect for activists, influencers, organizations, or anyone who wants to help their community shop in alignment with shared values.
Is my data private?
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Yes. Your blocked list and browsing data stay on your device. We don't track which websites you visit, sell your data, or share it with anyone. BasketFrog is built on the principle that your values — and your privacy — are yours.